Chief Marketing Officer

Big Cartel is seeking a Chief Marketing Officer to serve as the architect and leader of our integrated growth engine. We operate at the center of the Creator Economy, providing a dedicated platform for independent creators and makers who prioritize simplicity and creative autonomy.

Your mandate is to unify Demand Generation, Brand & Partnership Marketing, Lifecycle Marketing, and Product Marketing into a single, cohesive strategy. We require an executive who can move beyond traditional department boundaries to partner deeply with our Product Team, ensuring that our brand narrative, marketing properties, and platform experience function as a unified ecosystem for acquisition and monetization.

The CMO at Big Cartel must orchestrate growth across a three-stage continuum, requiring a high degree of cross-functional collaboration:

1. Demand Generation (Off-Platform): Orchestrating organic, paid, and partnership channels to reach creators where they live.

2. Acquisition & Conversion (Marketing Site): Optimizing our web properties to convert high-intent traffic into freemium, trial, and paid users.

3. Monetization & Retention (In-Platform): Collaborating with Product to drive the transition from free tiers to paid subscriptions through behavioral triggers and value-reinforcement.

Scope of Responsibility:

• Demand Generation: Lead the strategy for paid, organic, and social channels to drive a consistent volume of high-quality prospects to the marketing site while owning the conversion architecture of our web properties.

• Brand & Partnership Marketing: Define and protect the Big Cartel voice while building a robust partnership engine that establishes us as the trusted standard within the creator community.

• Product Marketing: Serve as the primary liaison between Marketing and Product, translating platform capabilities into compelling value propositions that drive sign-ups and premium upgrades.

• Lifecycle Marketing: Design in-platform messaging and automated journeys that guide users through the crucial transition from "free" to "paid" while maximizing long-term merchant success.

• Growth Operations & Analytics: Establish a rigorous testing culture and attribution models to ensure every dollar of marketing spend is optimized for the entire funnel.

About Big Cartel

Since 2005 Big Cartel has helped sellers around the globe earn billions of dollars of revenue. We’re a 100% independent, bootstrapped, tight-knit team focused on our mission of helping individuals and small brands open a store and start making a living doing what they love. Come help us make Big Cartel both empowering and easy to use!

Culture, Benefits + Perks

• Work with people that care about you as a human

• Highly competitive salaries

• The standard stuff: matching 401(k), insurance (medical, dental, vision, life)

• Fully remote workplace (before it was cool) - work from anywhere in the United States

• Flexible work and time off (producing good work matters more than the specific schedule you keep)

• Paid parental leave

The Ideal Candidate

• Strong Executive Leadership and Execution: You have 20+ years of demonstrated ability to lead through influence, partnering with Product, Engineering, and Data teams to execute complex, multi-stage growth initiatives. You are an operator who can move from high-level strategy to the tactical oversight required to ship integrated campaigns.

• Strategic Outcome Alignment: You are a systems thinker who bridges the gap between high-level vision and tactical execution. You ensure that every marketing initiative is directly linked to a strategic outcome that creates measurable value for both our creators and the company.

• Scalable Funnel Management: You have successfully led a marketing organization within a high-volume, self-serve SaaS or B2B2C marketplace with a consumer channel centric go-to-market motion. You have a proven track record of optimizing customer journeys where acquisition and conversion occur at significant scale.

• Data & Testing Rigor: You possess a deep fluency in growth accounting and attribution. You are comfortable steering a data-informed organization where decisions are validated by experimentation, testing and ROI.

• Empathy-Led Brand Stewardship: You are a champion for the independent creator. You possess a deep-seated empathy for the creator’s journey and have the emotional intelligence to translate that into an authentic brand voice. You understand  Big Cartel’s mission and you advocate for a "creator-first" approach in every strategic decision.

Work Environment and Location Requirement

Big Cartel is a remote-first company. We value the autonomy and work-life harmony that a distributed environment provides. However, we believe that high-level strategic orchestration is enhanced by consistent, face-to-face collaboration.

• Remote-First with Intention: This role is remote-based but not "fully remote" in the traditional sense.

• The Park City Rotation: The CMO is required to be on-site in Park City, Utah, for approximately three days per month for executive-level strategic planning and leadership alignment.

• Flexibility: While relocation to Utah is not required, the candidate must have the flexibility to manage this monthly travel requirement consistently.

All Company Events: All employees meet for a week in person two times per year to build connection, strategically plan, and work together in person.